Information We Collect

The types of personal information we collect about you may include:

• Contact information (such as name, telephone number, postal address and email address).


• Zip code, if you submit it to search for a Sunrise community near you.


• Information about what care and services may be of interest to you.


• If you submit a care questionnaire, information about your interest in our services and facilities, such as the individual for whom you are seeking care and your relationship to that person; level of care and diagnosis; medical history; and areas in which there is a need for assistance.


• If you make a volunteer inquiry, information about your volunteer interests.


• Other information you choose to provide, such as through “Contact Us” and other website features.

How We Use the Information We Obtain

We may use the personal information we obtain about you to:

• Provide you with information about services that you request or that may be of interest to you.


• Offer promotions or conduct online or offline marketing efforts.


• Help you find a CovaiCare community near you.


• Provide customer support and respond to your inquiries.


• Customize your experience, such as by providing personalized information, promotions, or other offers.


• Assess and respond to your inquiry into becoming a volunteer or partner.


• Operate, evaluate and improve our business (including managing the website, developing new services; enhancing and improving our services; managing our communications; analyzing our services and customer base; performing data analytics; and performing accounting, auditing and other internal functions).


• Maintain internal record keeping, administration, and tracking.


• Protect against and prevent fraud, unauthorized transactions, claims and other liabilities.


• Comply with and enforce applicable legal requirements, industry standards and CovaiCare policies and terms, including our online terms.

We also may use the information in other ways for which we provide specific notice at the time of collection.

Online Tracking and Interest-Based Advertising

On our Site, we and third parties may collect information about your online activities to provide you with advertising and products and services tailored to your interests. This section of our Privacy Policy provides details and explains how to exercise your choices.

You may see certain ads on other websites because we engage third-party ad services (e.g., Facebook, Google Ads, Trade Desk). Through such ad services, we can retarget our messaging to users of our website on other webpages and applications through interest-based and contextual means. These services track your online activities over time and across multiple websites by collecting information through automated means, including using third-party cookies, web server logs and web beacons. The ad services use this information to show you ads that may be tailored to your individual interests. The information our ad services may collect on our behalf includes data about your visits to websites that serve Sunrise ads, such as the pages or ads you view and the actions you take on the websites. This data collection takes place both on our website and on third-party websites that participate in these ad services. This process also helps us track the effectiveness of our marketing efforts.

Unsubscribe from marketing emails

To unsubscribe from marketing emails, click the “unsubscribe” link found in our marketing email messages.

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure or use.